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Proudly built in Northern Ontario

Ellwood Bristol is based in Northern Ontario. We build AI first software and intellectual property with practical products that scale and workflows designed for real teams shipping real work.

Leadership

Ellwood Bristol is led from Sault Ste. Marie, Ontario by a small team that blends product engineering, AI-first media tooling, and production execution. We build practical systems that help creators and teams move from script to structured, editor-ready outputs with confidence.

  • Craig Irwin

    CEO

    Born and raised in Sault Ste. Marie, Ontario, Craig leads Ellwood Bristol’s product direction across Reactivid and the broader platform roadmap. With experience spanning full stack software, creator workflows, and AI-assisted media tooling, he focuses on building dependable systems that turn scripts into structured deliverables teams can publish and maintain at scale.

  • Bradley Irwin

    CTO

    Based in Sault Ste. Marie, Ontario, Bradley leads engineering and infrastructure across Ellwood Bristol products, including Reactivid. A mathematician, classically trained musician, and architecture-minded systems builder, he focuses on reliability, observability, and clean pipeline design so workloads remain predictable, debuggable, and resilient as the product grows.

Remote-first, built for predictable delivery

Ellwood Bristol operates remote-first so we can ship consistently across time zones without sacrificing quality. We keep work visible, decisions documented, and handoffs mechanical so projects stay easy to review, reproduce, and maintain.

Async by default

Specs, decisions, and implementation notes live in writing. That reduces meeting overhead and keeps context durable for future contributors.

Structured handoffs

We standardize inputs and outputs so creative and engineering work stays composable. You get stable artifacts, predictable naming, and clear ownership.

Reviewable execution

Short feedback cycles, clear diffs, and measurable checkpoints. Work is shipped in increments that are easy to validate and roll back if needed.

Timezone-resilient collaboration

We design communication around overlap windows and durable updates so teams can move forward without waiting for a single person to be online.

If you are evaluating Ellwood Bristol for a build, a redesign, or an AI-first product workflow, we will share the operating cadence and artifacts upfront so you know exactly how delivery will run.